الأبحاث المنشورة


عنوان البحثاسم المجلةموضوع البحثسنة النشرDOIالرابط الالكتروني
Digital marketing strategy and Performance of small Enterprises: the critical role of Customer awareness and ConsiderationCorporate & Business Strategy ReviewCorporate and business strategy2025  زيارة الرابط
The Impact of Chatbots on Customer Experience in e-commerce: Examining Responsiveness, Ease of Use, and PersonalizationJournal of Logistics, Informatics and Service Sciencedigital marketing 2025  زيارة الرابط
Consumer Adoption of e-Payment Services Using the Theory of Planned BehaviorCutting-Edge Business Technologies in the Big Data Era. SICB 2023. Studies in Big Data, vol 136. Springer,e Business2023  زيارة الرابط