الأبحاث المنشورة

عنوان البحثاسم المجلةموضوع البحثسنة النشرDOIالرابط الالكتروني
Digital marketing strategy and Performance of small Enterprises: the critical role of Customer awareness and ConsiderationCorporate & Business Strategy ReviewCorporate and business strategy2025  زيارة الرابط
Organizational citizenship and employee behavior in hotels: The role of brand knowledge sustainable strategy Corporate Governance and Sustainability ReviewBusiness & Management2025  زيارة الرابط
Sustainable Marketings Impact on Purchase Intentions: The Roles of Brand Image, Trust, and Customer EngagementJournal of Logistics, Informatics and Service ScienceMarketing2025  زيارة الرابط
The role of job satisfaction as a mediator between leadership strategy and product quality Corporate and Business Strategy ReviewBusiness and Management2025  زيارة الرابط
Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer SatisfactionCROSS-CULTURAL MANAGEMENT JOURNALDigital Marketing2025  زيارة الرابط
The Role of Augmented Reality in Marketing and Customer Journey: Applications and ChallengesLecture Notes in Networks and Systems. (Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 4.)Digital Marketing2024  زيارة الرابط
The effects of emotional intelligence on work-life balance and retention of U.S. hotel employees: The moderating role of generational differencesJournal of Human Resources in Hospitality & TourismHospitality Management 2024  زيارة الرابط
THE MOST EFFECTIVE DIGITAL MARKETING TECHNIQUES FOR REPUTATION REPAIRJournal of Research Administrationmarketing2023  زيارة الرابط
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from JordanJOURNAL OF CONSUMER BEHAVIOURMarketing- Consumer Behaviour2022  زيارة الرابط