الأبحاث المنشورة

عنوان البحثاسم المجلةموضوع البحثسنة النشرDOIالرابط الالكتروني
Beyond profit How sustainable consumer behavior shapes the longevity of family businessesActa Psychologicamarketing2025  زيارة الرابط
Beyond purchase patterns: harnessing predictive analytics to anticipate unarticulated consumer needsActa Psychologicamarketing2025  زيارة الرابط
Corporate governance and energy sector sustainability performance disclosureInternational Journal of Energy Sector Managementmarketing2025  زيارة الرابط
Does the intellectual capital affect family businesses’ strategic performance?Journal of Family Business Managementmarketing2025  زيارة الرابط
Public Perceptions of Ethical Challenges and Opportunities for Enterprises in the Digital AgeIanna Journal of Interdisciplinary Studiesmarketing2025  زيارة الرابط
The impact of green marketing strategies on the accounting performance: the moderating role of AI utilizationHeritage and Sustainable Developmentmarketing2025  زيارة الرابط
Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behavior and Business PracticesInternational Review of Management and Marketingmarketing2024  زيارة الرابط
E-Product Packagings Role in Competitive Marketing StrategyKurdish Studiesmarketing2024  زيارة الرابط
Fostering Customer Satisfaction and Loyalty in Jordanian Banks: A Digital Approach Through Philanthropic and Environmental Responsibilityinternational journal of sustainable development and planningmarketing2024  زيارة الرابط
Innovative digital marketing for promoting SDG 2030 knowledge in Jordanian universities in the Middle EastDiscover Sustainabilitymarketing2024  زيارة الرابط
Leveraging AI Predictive Analytics for Marketing Strategy: The Mediating Role of Management AwarenessJournal of System and Management Sciencesmarketing2024  زيارة الرابط
Societal sustainability consciousness and its infuence on corporate responsibility uptake in Jordan’s business sectorDiscover Sustainabilitymarketing2024  زيارة الرابط
Rival Influences of Airbnb Digital Platforms on the Jordanian Hotels MarketMigration Lettersmarketing2023  زيارة الرابط
THE MOST EFFECTIVE DIGITAL MARKETING TECHNIQUES FOR REPUTATION REPAIRJournal of Research Administrationmarketing2023  زيارة الرابط