الأبحاث المنشورة

عنوان البحثاسم المجلةموضوع البحثسنة النشرDOIالرابط الالكتروني
Impact of green market orientation, information and communication technology use, and knowledge sharing on green innovation and green brand equityHeritage and Sustainable DevelopmentMarketing2026  زيارة الرابط
The Impact of Chatbots on Customer Experience in e-commerce: Examining Responsiveness, Ease of Use, and PersonalizationJournal of Logistics, Informatics and Service Sciencedigital marketing 2025  زيارة الرابط
Impact of website quality, product assortment, customer reviews, and perceived service quality on online loyalty: the role of perceived value as a mediatorCogent Business & ManagementMarketing2018  زيارة الرابط
The Influence of Social Media Influencers on Students’ Purchase Intentions: Evidence from Instagram Marketing in University CommunitiesJournal of Information Systems Engineering and ManagementMarketing2016  زيارة الرابط
Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail IndustryJournal of Content, Community & Communicationmedia studies, digital media, and communication management among others.2015  زيارة الرابط
Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouthPakistan Journal of Commerce and Social Sciences (PJCSS)Commerce, business and economics.2008  زيارة الرابط