الأبحاث المنشورة

عنوان البحثاسم المجلةموضوع البحثسنة النشرDOIالرابط الالكتروني
Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail IndustryJournal of Content, Community & Communicationmedia studies, digital media, and communication management among others.2015  زيارة الرابط
Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouthPakistan Journal of Commerce and Social Sciences (PJCSS)Commerce, business and economics.2008  زيارة الرابط