| عنوان البحث | اسم المجلة | موضوع البحث | سنة النشر | DOI | الرابط الالكتروني |
| The Impact of Chatbots on Customer Experience in e-commerce: Examining Responsiveness, Ease of Use, and Personalization | Journal of Logistics, Informatics and Service Science | digital marketing | 2025 | |
زيارة الرابط
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| Impact of website quality, product assortment, customer reviews, and perceived service quality on online loyalty: the role of perceived value as a mediator | Cogent Business & Management | Marketing | 2018 | |
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| The Influence of Social Media Influencers on Students’ Purchase Intentions: Evidence from Instagram Marketing in University Communities | Journal of Information Systems Engineering and Management | Marketing | 2016 | |
زيارة الرابط
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| Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry | Journal of Content, Community & Communication | media studies, digital media, and communication management among others. | 2015 | |
زيارة الرابط
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| Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth | Pakistan Journal of Commerce and Social Sciences (PJCSS) | Commerce, business and economics. | 2008 | |
زيارة الرابط
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