| Research Title | MAG. TITLE | RESEARCH AREA | PUBLISH YEAR | DOI | Journal URL |
| Digital marketing strategy and Performance of small Enterprises: the critical role of Customer awareness and Consideration | Corporate & Business Strategy Review | Corporate and business strategy | 2025 | |
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| The Impact of Chatbots on Customer Experience in e-commerce: Examining Responsiveness, Ease of Use, and Personalization | Journal of Logistics, Informatics and Service Science | digital marketing | 2025 | |
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| Consumer Adoption of e-Payment Services Using the Theory of Planned Behavior | Cutting-Edge Business Technologies in the Big Data Era. SICB 2023. Studies in Big Data, vol 136. Springer, | e Business | 2023 | |
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