Published Researchs
Research TitleMAG. TITLERESEARCH AREAPUBLISH YEARDOIJournal URL
THE ROLE OF FINTECH GOVERNANCE IN ENHANCING FINANCIAL INCLUSION AND REDUCING INCOME INEQUALITY IN MENA COUNTRIESJournal of Governance and RegulationFintech, Economic Development2026  Visit URL
Digital marketing strategy and Performance of small Enterprises: the critical role of Customer awareness and ConsiderationCorporate & Business Strategy ReviewCorporate and business strategy2025  Visit URL
Organizational citizenship and employee behavior in hotels: The role of brand knowledge sustainable strategy Corporate Governance and Sustainability ReviewBusiness & Management2025  Visit URL
Sustainable Marketings Impact on Purchase Intentions: The Roles of Brand Image, Trust, and Customer EngagementJournal of Logistics, Informatics and Service ScienceMarketing2025  Visit URL
The role of job satisfaction as a mediator between leadership strategy and product quality Corporate and Business Strategy ReviewBusiness and Management2025  Visit URL
Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer SatisfactionCROSS-CULTURAL MANAGEMENT JOURNALDigital Marketing2025  Visit URL
The Role of Augmented Reality in Marketing and Customer Journey: Applications and ChallengesLecture Notes in Networks and Systems. (Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 4.)Digital Marketing2024  Visit URL
The effects of emotional intelligence on work-life balance and retention of U.S. hotel employees: The moderating role of generational differencesJournal of Human Resources in Hospitality & TourismHospitality Management 2024  Visit URL
THE MOST EFFECTIVE DIGITAL MARKETING TECHNIQUES FOR REPUTATION REPAIRJournal of Research Administrationmarketing2023  Visit URL
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from JordanJOURNAL OF CONSUMER BEHAVIOURMarketing- Consumer Behaviour2022  Visit URL