Published Researchs

Research TitleMAG. TITLERESEARCH AREAPUBLISH YEARDOIJournal URL
The role of job satisfaction as a mediator between leadership strategy and product quality Corporate and Business Strategy ReviewBusiness and Management2025  Visit URL
Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer SatisfactionCROSS-CULTURAL MANAGEMENT JOURNALDigital Marketing2025  Visit URL
The Role of Augmented Reality in Marketing and Customer Journey: Applications and ChallengesLecture Notes in Networks and Systems. (Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 4.)Digital Marketing2024  Visit URL
The effects of emotional intelligence on work-life balance and retention of U.S. hotel employees: The moderating role of generational differencesJournal of Human Resources in Hospitality & TourismHospitality Management 2024  Visit URL
THE MOST EFFECTIVE DIGITAL MARKETING TECHNIQUES FOR REPUTATION REPAIRJournal of Research Administrationmarketing2023  Visit URL
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from JordanJOURNAL OF CONSUMER BEHAVIOURMarketing- Consumer Behaviour2022  Visit URL