Research Title | MAG. TITLE | RESEARCH AREA | PUBLISH YEAR | DOI | Journal URL |
Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry | Journal of Content, Community & Communication | media studies, digital media, and communication management among others. | 2015 | |
Visit URL
|
Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth | Pakistan Journal of Commerce and Social Sciences (PJCSS) | Commerce, business and economics. | 2008 | |
Visit URL
|