Published Books
Book TitleBook Research AreaYearCoverBook Link
Consumer Behavior in the Digital Age Heuristics, Choices, and Sustainability (2026)Consumer Behavior2026 Visit Url
Consumer Behavior in the Digital Age: Heuristics, Choices, and SustainabilityConsumer Behavior2026 Visit Url
Big Data in Finance: Transforming the Financial LandscapeMarketing2025 Visit Url
Strategies for Brand Communications and Management Bridging Academia and PracticeMarketing2024 Visit Url